diff --git a/api/app/services/price_sync_service.py b/api/app/services/price_sync_service.py
index 9a6df99..b8be8e1 100644
--- a/api/app/services/price_sync_service.py
+++ b/api/app/services/price_sync_service.py
@@ -35,7 +35,7 @@ async def prepare_price_sync() -> dict:
     try:
         await db.execute(
             "INSERT INTO price_sync_runs (run_id, started_at, status) VALUES (?, ?, 'running')",
-            (run_id, _now().isoformat())
+            (run_id, _now().strftime("%d.%m.%Y %H:%M:%S"))
         )
         await db.commit()
     finally:
@@ -212,7 +212,7 @@ async def _finish_run(run_id, status, log_lines, products_total=0,
                 matched = ?, updated = ?, errors = ?,
                 log_text = ?
             WHERE run_id = ?
-        """, (_now().isoformat(), status, products_total, matched, updated, errors,
+        """, (_now().strftime("%d.%m.%Y %H:%M:%S"), status, products_total, matched, updated, errors,
               "\n".join(log_lines), run_id))
         await db.commit()
     finally: